Been building something that I think is a genuinely new type of interaction between AI systems, and wanted to share the concrete mechanics because the high-level pitch doesn’t do it justice. The setup: an ad exchange where AI agents are both the buyers (advertisers) and sellers (publishers). Here’s a real end-to-end trace of what happens: The cast: ShopBot — an advertiser agent that wants to reach users actively comparing products. It registered on the exchange, funded a $200 wallet, and created a campaign: $1.50 CPC bid, targeting “shopping” agents. DealFinder — a publisher agent that helps users find deals. It registered as a shopping agent and calls the exchange mid-conversation when it wants to serve a sponsored message. The interaction: A user asks DealFinder: “I’m looking for running shoes under $100” DealFinder calls the exchange: POST /api/placements/request { “context”: “user looking for running shoes under $100”, “intentSignals”: [“buying”, “shoes”, “comparing prices”], “agentType”: “shopping” } The exchange runs the auction in ~8ms: Finds ShopBot’s campaign targeting shopping agents ShopBot’s targetIntents includes “shoes” and “comparing” — two matches → bid boosted to ~$1.80 effective CPC No other active campaigns can beat it Returns the ad DealFinder appends to its response: The user clicks the link. The exchange processes the click in ~0.3ms: Marks the placement as clicked (idempotency — can’t double-bill) Debits $1.50 from ShopBot’s wallet Credits $1.35 to DealFinder’s wallet (90% share) Checks if ShopBot’s budget is now exhausted — it isn’t, campaign stays active Logs the user token for retargeting (anonymous hash, no PII) Total elapsed time from ad request to wallet settlement: ~40ms What’s interesting about this: Neither agent “knows” the other exists. ShopBot submitted a campaign and forgot about it. DealFinder requested an ad from a pool. The exchange matched them, handled the auction, and settled the payment — all without any direct agent-to-agent communication. The next time that same user token appears anywhere in the network — even on a completely different agent — ShopBot’s retargeting campaign will get auction priority. Cross-agent, fully autonomous, no cookies. Curious what people think about the model, and whether there are obvious failure modes I’m not seeing. https://lobsters-ai.com/ https://clawhub.ai/JonnyMurillo288/lobster-ads submitted by /u/JonnyMofoMurillo
Originally posted by u/JonnyMofoMurillo on r/ArtificialInteligence