Abrupt Shutdown: On March 24, 2026, only half a year after its full public release, OpenAI officially declared the shutdown of the Sora app and API. Financial Unsustainability: It has been reported that Sora was costing OpenAI about $15 million a day in inference costs, which amounts to more than $5.4 billion per year. Strategic Pivot: The company is abandoning “side quests” in consumer social media and adopting a “superapp” strategy, which incorporates ChatGPT, Codex (coding), and Atlas (web browsing). Failed Disney Deal: A giant $1 billion deal with Disney, which would have seen 200+ Disney characters added to the platform, has been canceled before a single dollar was exchanged. Robotics Focus: The Sora research team is being diverted into world simulation projects to develop physical robotics, as opposed to creative media. Source: https://bfmtimes.com/openai-sora-shutdown-cost-disney-deal/ submitted by /u/chartsguru
Originally posted by u/chartsguru on r/ArtificialInteligence
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