Would you actually use a clean men’s skincare line built around real actives? Building a new brand with 5 products to start: face wash, SPF moisturizer, body wash, aluminum free deodorant, and a night serum. Everything is clean, vegan, no parabens, no sulfates, no filler. The formulation angle: performance first with ingredients that actually do something; salicylic acid, niacinamide, hyaluronic acid, retinol, zinc oxide SPF. Not chasing the “natural” label for its own sake, just what actually works without the junk. Pricing is $16–$34 per product. Not Caldera + Lab luxury territory, not Lumin drugstore territory, somewhere in between. Honest questions for this sub: Does the clean/vegan angle matter to you or is that noise? Would you buy a full 5-product routine from one brand or do you prefer mixing? What would actually make you switch from what you’re using now? Asking for real feedback before we launch, not here to sell anything. submitted by /u/kompliqated
Originally posted by u/kompliqated on r/AskMen