I’m a marketing professional at a small agency. I’ve been here for a year, focusing on data attribution, revenue audits, and technical reporting as well as admin ad-hoc tasks. I’m a high-performer, but lately, I’ve noticed a shift in leadership’s behavior regarding my tasks, and I’m curious if anyone here recognizes the “automation-to-obsolescence” pipeline. The Situation: The Repetitive Request: For the last month, my CEO has been asking me every week to send him one specific report I pull. He told me he wants to “see if it can be automated.” The “Black Box” Transition: While the CEO asks for my process, my direct manager is also ghosting our meetings. At the same time, the company just posted a “Marketing Analyst” role that is 80% my job description but with a higher salary. Task Erosion: My strategy-level tasks (the stuff that requires critical thinking) are being pulled from my queue, leaving me with manual admin work. It feels like my talents and abilities are being wasted or deliberately stepped on. My AI Background: I am a digital native. I am not “anti-AI.” I use AI tools (ChatGPT, Claude, automation scripts) daily to streamline my current workflow. I am constantly studying up on the latest models and prompting techniques to stay ahead of the curve. I want to be the person who helps the company’s growth, but leadership isn’t including me in those conversations. My Question: To those who work with and in AI and automation: Does this look like a standard “restructuring for efficiency,” or am I being used to train my own replacement? Has anyone seen a new hire used as a cover to implement automation while phasing out a role? Should I be worried? I feel horrible. submitted by /u/myviewfromoutside
Originally posted by u/myviewfromoutside on r/ArtificialInteligence