They just integrated Plaid, your bank accounts, credit cards, loans, brokerage, all of it, straight into their AI agent. Once the agent can see every transaction you make, the search business becomes a footnote. The real money isn’t in answering queries. It’s in advisory fees, financial product referrals, and eventually underwriting. A slice of recurring household cash flow is a completely different business model than search ads, and Perplexity knows it. Their revenue already jumped 50% in a single month the moment they leaned into agents. They’re not building a better Google. They’re building the AI layer that sits between you and your entire financial life. Google must be jealous 😂 submitted by /u/pretendingMadhav
Originally posted by u/pretendingMadhav on r/ArtificialInteligence