just read an article about how LLMs like Gemini, Perplexity, and ChatGPT use follow up nudges to drive user behavior and how its a massive wake up call for anyone in marketing ops or digital strategy. according to the article, the data shows that 45 percent of these nudges are budget or deal related. the second biggest category is product comparisons. (comparing seems to be back in fashion, i thought we left that behind i the early 2000s…) so pretty much the AI gets you to the finish line and then asks, would you like to see a cheaper version? or do you want to see how this compares to brand x? and for those of us building in public or running ads, i believe this changes the trust ops architecture. the comparison hook is king. if you are not creating us vs them content, you are letting the LLM hallucinate your competitors advantages. im actioning this by making sure we include product comparisons because that is exactly where the AI nudges the user next. support is the current gap, with proactive nudges for troubleshooting being super low. there is a huge opportunity to own the how to and technical support space. it is the quietest corner of the AI journey right now. Reddit is one of the few places where conversational and genuinely helpful content actually lives. when an LLM nudges a user to see what people are saying, they end up in the subreddits we are participating in… this is why i am leaning so hard into Reddit… have you started thinking about your brand as a set of entities that an AI needs to compare? because this article is def giving me some content ideas. like how i want to get my clients on that comparison nudge because without it you dont exist in the final step of the user LLM journey. submitted by /u/Plane_Individual_130
Originally posted by u/Plane_Individual_130 on r/ArtificialInteligence
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