Meta launched a new standalone app called Forum this week, and the easiest way to describe it is: Facebook Groups trying to become Reddit. The app revolves around discussions instead of algorithmic feeds. Users can post with nicknames, follow conversations across communities, and use an AI-powered “Ask” feature that pulls answers from discussions happening in different groups. Meta says the goal is helping people see “what real people are saying, not just what’s trending.” A few years ago, this probably would have looked like another random Meta side project destined for the company’s graveyard of abandoned apps. Right now though, the timing feels more interesting. Social platforms are running into a weird problem in the AI era. Feeds are getting flooded with synthetic content, engagement bait, AI generated replies, and recommendation systems that increasingly feel detached from actual human conversation. At the same time, places built around real discussions, Reddit, Discord communities, niche forums, even group chats, suddenly feel more valuable again. And now Meta, the company that spent years optimizing social media around scale and algorithmic feeds, is building a product around smaller communities and conversation quality instead.