DICK’S Sporting Goods is rolling out an AI powered shopping assistant called Coach by DICK’S. The retailer says it can guide athletes with recommendations and training tips, but not everyone is convinced AI belongs in a sporting goods app.

Original Reddit post

DICK’S Sporting Goods is rolling out an AI powered assistant called Coach by DICK’S inside its mobile app, aiming to help shoppers find gear, get training tips, and receive personalized recommendations. While I’m still not convinced people need artificial intelligence to buy sneakers or baseball gloves, I also can’t really blame retailers for chasing the AI trend right now. Every company seems determined to prove it has an AI strategy, and DICK’S clearly doesn’t want to be left behind. submitted by /u/OkReport5065

Originally posted by u/OkReport5065 on r/ArtificialInteligence