On April 29 Meta launched an official MCP connector for Claude. Direct read-and-write access to your ad account. Built and maintained by Meta. No third-party risk. The mechanical parts of running Facebook and Instagram ads (pulling performance data, identifying failing creatives, briefing new ads, launching campaigns) now run through plain English in one Claude conversation. Here’s the full 3-prompt morning routine: Prompt 1: The Morning Audit (run every weekday, 60 seconds) Run my morning ad audit. Last 7 days vs previous 7 days: TOP PERFORMERS Top 5 ad sets by ROAS. Include spend, CTR, frequency, trend. FATIGUE ALERTS Flag any creative with: - Frequency above 3.5 - CTR down 20%+ vs last week - ROAS down 25%+ vs last week For each: pause, refresh, or test variant. WINNING PATTERN Look at my top 5 ROAS ads. What do they share - hook style, visual format, copy structure, specific phrases? ONE ACTION What’s the single most important thing I should do today? Name the creative, the budget, or the test. Prompt 2: The Creative Brief (run when you need new ads) Based on the winning pattern from the audit, write briefs for 3 new creatives to test. For each include: - Hook (exact text or visual description) - Copy (90 characters max) - Headline (40 characters max) - Visual treatment - Target audience from my existing account - Why this follows the winning pattern Make each brief a different angle. Not variations. Different approaches. Prompt 3: The Launch (run when creatives are ready) Create ad sets for the 3 briefs above. Campaign: [your campaign name] Daily budget: $25 per ad set Bid strategy: Lowest Cost Status: PAUSED After creating all 3: - List ad set names and IDs - Confirm all are paused - Link to each in Ads Manager Do not activate anything without my explicit instruction. That’s the full loop. Audit every morning takes 60 seconds. Brief when you need new creatives. Launch when assets are ready. Review and approve before anything goes live. A fitness brand running this reported a 15% revenue lift in the first month from catching declining creatives before they burned budget. Most marketers pay $1,500-$3,000/month for someone to do this work manually. Most small business owners do it themselves at 5-8 hours a week. If you want more like this including full setups and workflows, i post new updates to ai every week, subscribe here if interested submitted by /u/Professional-Rest138
Originally posted by u/Professional-Rest138 on r/ArtificialInteligence