Hi everyone! I’m a reporter for Business Insider, covering AI. I just published a story about Rainbow’s clash with its models over its AI use. Rainbow warned its models in June that more AI meant fewer jobs. For months, the models said they watched Rainbow train an AI system named Lica right next to where they shot their photos. Some said they cracked dark jokes about the AI training, or that stylists compared the fit of clothes on their bodies to those of AI avatars. By March, the models said their work had totally tried up. Meanwhile, the models began noticing their doppelgängers on social media and in newsletters. These images looked like them, but posed in positions or locations that differed from the photo shoots they had participated in. Some sent emails to Rainbow and demanded compensation; one, Francheska Pujols, sued. Here’s the story. What do people think? https://www.businessinsider.com/rainbow-shops-fashion-models-ai-use-jobs-impact-2026-6 submitted by /u/techobserver124
Originally posted by u/techobserver124 on r/ArtificialInteligence
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