The retail world may be underestimating how quickly clothing and luxury brands are introducing artificial intelligence into their daily operations, according to a new benchmarking study from UBS. While many investors in 2023 believed the “Softlines” sector was moving at a snail’s pace, the bank’s analysis of 45 major companies found that a staggering 96% of them are now actively using AI. The gap between public perception and actual usage suggests that the market is currently overlooking a significant “bull case” for retail stocks. UBS noted that many companies, including heavyweights like Ralph Lauren Corp Class A (NYSE:RL) and Tapestry Inc (NYSE:TPR), have become increasingly “sensitive” about disclosing their specific AI tools. The secrecy isn’t due to a lack of progress; rather, firms are likely protecting their new competitive advantages in inventory management and hyper-personalized marketing that are already starting to show up in their financial results. submitted by /u/coinfanking
Originally posted by u/coinfanking on r/ArtificialInteligence